Most creator ads
build no memory.
Only 29% of creator ads outperform a standard brand ad on recall. The difference is not the creator. It is the creative.
of media spend wasted on creative not designed for the objective
of incremental sales uplift comes from creative quality alone
value returned on a Kritiq campaign audit vs the token cost
Built using the Creative Intelligence from Thousands of Creator Campaigns Globally
Targeting is gone.
Creative is the variable.
Privacy changes cut the third-party signal. Platforms handed targeting to their own algorithms. You feed the machine — it finds the audience. The edge has moved from who you reach to what you show them. Creator ads are the winning format. The only question that remains is: which ones actually work?
Audience targeting
Third-party signals, demographic slicing, manual placement
Feed great creative
The algorithm finds the audience. Your only edge is the quality of what you put in.
Know before you spend
Validate the creative before it meets the algorithm. Score it. Fix it. Then feed it.
The industry is spending blind.
Marketers measure what is easy to count. Not what actually drives memory, preference, or sales.
of media spend
wasted on creative that was never designed to work for its objective
of incremental sales uplift
comes from creative quality alone in 2026. Not targeting. Not spend. The creative.
of creator ads
say the brand name out loud in the first 2 seconds. It costs nothing and adds +14% brand recall
more brand memory
separates the most entertaining creator ads from the least. Nothing else a brief controls comes close
of creator ads
never brand in the first 2 seconds. For brand-made ads that number is 89%. The brief is the gap.
“The swing in results is not the creator. It is the creative. And the creative has always been the part no one could score before the money was spent.”
Kritiq scores your creative before you commit budget.
Seven performance pillars. Calibrated against thousands of real campaigns globally. A complete pre-flight audit in a single report.
Seven pillars. One objective-weighted score.
Kritiq analyses every element of your creative — hook strength, brand presence, pacing, messaging, duration, CTA, and platform compliance — and weights each pillar against your campaign objective. Awareness campaigns score differently from conversion campaigns. The score reflects it.
more brand memory when the brand shows up in the first seconds
more brand memory when the creative makes people feel something
Predicted above-benchmark brand memory. Adding a sonic brand asset in the first 2 seconds would push this to Q1.
No audio mnemonic detected. Sonic branding is present in fewer than 5% of campaigns despite delivering +191% brand memory. If this brand has a sonic identity — include it.
Predict recall before it runs.
The BMI synthesises hook momentum, brand presence quality, entertainment signal, and platform fit into a single predictive score — placing your creative in one of four memory quartiles calibrated against thousands of real campaigns globally.
more brand awareness when a brand sound plays in the first two seconds
Write once for the feed. Once for search.
TikTok, Instagram, and YouTube are search engines now. Kritiq audits your caption for SEO keyword density, AEO answer engine readiness, and context clarity — then rewrites it to score higher on all three. Zero extra tokens.
Answer engine optimisation — the AI search advantage most brands miss
“Tried this new everyday serum last week and here's my honest thoughts! Link in bio to shop #skincare #routine”
How to fix dull skin in 7 days without breaking the bank: Testing the barrier-repair peptide serum morning vs night. Full routine breakdown, formula review, and texture test below. Drop your skin type for custom tips! 👇 #skincareroutine #peptideserum #barrierrepair #glowingskin
Can we talk about this formula... #skincare #glow #peptide
Text overlay at 0:21 placed in the bottom-left corner, overlapping platform UI elements.
See exactly what gets hidden.
Every platform places UI elements over your video — like, share, and comment buttons, creator handles, audio tickers. Content behind those elements is invisible. Kritiq overlays the exact platform chrome on your creative so you see what gets cut off before you publish. Compliance is checked automatically on every audit.
Verify the creator is the creator.
AI-generated content is proliferating across every platform. Kritiq's forensic engine analyses your video across four synthetic media detection dimensions — biological, temporal, audio-visual, and environmental — and returns an AI probability score, detected artifact array, and confidence rating.
per forensic audit — run on any completed report
Biological inconsistencies
Micro-expressions, blinking rate, vascular pulse indicators
Temporal coherence
Pixel shimmering, motion boundary warping across frames
Audio-visual sync
Phoneme-to-viseme lip alignment discrepancies
Environmental physics
Light consistency, shadow projection, reflection physics
No synthetic artifacts detected across all four forensic dimensions.
Six audits. Ten minutes. Before a rand goes live.
The maths on a Kritiq campaign audit across six creatives.
Value returned
On audit token cost. Media protected plus team time saved vs the cost of six tokens
Media protected
Of media budget protected per campaign. Spend that would have run behind creatives flagged as high-risk
More conversions
For the same budget after implementing Kritiq recommendations before launch
Faster review cycle
31 hours without Kritiq. 6 hours with. 25 hours of team time saved per campaign — 80% reduction
Kritiq's score predicted the outcome. The data confirmed it.
In a banking campaign on TikTok, Kritiq ranked five creator videos before the campaign ran. Its scoring order matched real brand exposure rank with 0.9 correlation. The top-ranked video delivered 9× more brand views per rand than the lowest ranked video.
lower cost per install after a fintech brand applied Kritiq's pre-launch recommendations to a flagged creative
install rate uplift from the same creative, after Kritiq's duration and hook recommendations were applied before launch
more brand views per token spend from Kritiq's top-rated video versus its Do Not Deploy video in the same banking campaign
Audit Economic Breakdown
Value returned on the cost of the audit. Projected from case study data.
Kritiq called it. The data confirmed it.
Real campaigns. Real brand lift studies. When the pre-flight score said do not deploy — the post-campaign data agreed.
What a 5.0 score looks like in market.
An FMCG brand submitted a creator video pre-flight. Kritiq scored it 5.0 overall. Hook 5.0, brand presence 5.0, pacing 5.0, compliance 5.0. CTA scored 4.0, which Kritiq flagged as correct for an awareness objective. The campaign ran as validated.
“Hook 5.0 drove +21.3% recall and 12M TikTok views. CTA 4.0 was right for awareness — not conversion. Compliance 5.0 delivered the lowest CPV in the campaign.”
−62% CPI after applying Kritiq's fixes.
A fintech brand submitted a creative scoring 3.0 overall. Kritiq flagged the duration score (1.5) as the primary drop-off risk. Recommendations were applied pre-launch. The revised creative scored 4.4.
“Duration score 1.5 flagged drop-off before launch. That prediction was confirmed by the data. The fix was applied before the media spend, not after it.”
Kritiq's ranking matched real brand exposure. 0.9 correlation.
Five creator videos submitted pre-flight for a banking TikTok campaign with significant media spend. Kritiq ranked them 74.2% down to 52.1% weighted risk. The ranking order matched real brand exposure delivery with 0.9 correlation — the top two and bottom video ranked exactly. The Do Not Deploy video delivered 9× fewer brand views per token spend than the top-rated video.
Viewers watched longer — 3 to 4× more reached the brand before the 60-second mark
Viewers who didn't reach the brand showed no recall lift at all
“Where viewers reached the brand, recall moved. Where they didn't, it stayed flat. The brand appeared too late in most videos for most viewers to see it. Kritiq called this before the campaign launched.”
Pre-flight. Not post-mortem.
Most analytics tools tell you what went wrong after you've spent the budget. Kritiq runs before the spend.
One token. One audit.
No seat fees. No platform charges. Pay for what you use.
Validator
- Video audit
- Caption rewrite
- Ghost overlay
- PDF export
- Share report link
Accelerator
- Everything in Validator +
- Creator registry
- Campaign grouping
- Performance upload
- Benchmark explorer
Alpha
- Everything in Accelerator +
- Priority processing
- AI detection audits
- One-on-one onboarding
- Dedicated support
- Team access unlimited seats
Enterprise
- Everything in Alpha +
- Campaign master reports
- Global benchmark library
- Multi-brand workspace
- SLA guarantee
Enterprise Plus
- Everything in Enterprise +
- Custom API integration
- Dedicated account manager
- Quarterly business review
- Custom calibration
FAQs
Stop guessing.
Start knowing.
The difference between a creator ad that builds a brand and one that disappears is knowable before you spend. Kritiq makes it visible.