Creative Excellence, Validated.
The diagnostic standard for social-first video performance. Powered by our proprietary 7-Pillar framework, Kritiq validates your creative assets before a single impression is purchased.
Ideal Performance Profiles
Every campaign objective demands a different creative shape. Select an objective below to visualise the weighted contribution profile that defines success for that funnel stage.
Awareness Profile
Significantly skewed. A 3.9 score in Hook and Brand Presence contributes much more heavily to your total success than Duration or CTA. This shape represents an aggressive top-of-funnel capture.
- HookCritical32%
- Brand PresenceCritical32%
- Messaging & SoundModerate15%
- PacingModerate10%
- DurationLow6%
- CTALow5%
Baseline score: 3.9 / 5.0 — weighted contribution values represent the asymmetric impact of each pillar on your total objective score.
Performance Delta
Investment Tiers
Validator
10 Tokens
R85 / audit
1 Token = 1 Video Audit
- Standard PDF Downloads
- Email and Chat support
- Self Service Usage
- Individual Access
- 30 day Token validity
- Script Review
Accelerator
25 Tokens
R76 / audit
1 Token = 1 Video Audit
- Standard PDF Downloads
- Email and Chat support
- Self Service Usage
- Individual Access
- 30 day Token validity
- Script Review
Alpha
100 Tokens
R64 / audit
1 Token = 1 Video Audit
- Token rollover, no expiry
- Priority Processing
- Ai Detection Audits
- One on One Onboarding
- Dedicated Support
- Live Dashboard
- Benchmarking
- Team Access, Unlimited Seats
Enterprise
250 Tokens
R60 / audit
1 Token = 1 Video Audit
- Token rollover, no expiry
- Priority Processing
- Ai Detection Audits
- One on One Onboarding
- Dedicated Support
- Live Dashboard
- Benchmarking
- Team Access, Unlimited Seats